Design without guessing.

Arm your UX team with personalized, on-demand research compiled from other digital experiences.

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Discover insights quickly

Get access to world-class competitive analysis and best-practice research.

Discover what’s expected

Create an intuitive interface by uncovering what’s common.

Expectations are determined from past experiences.  
Because of this, we can accurately predict what users are expecting by analyzing the most common occurence of each variable (e.g. element location).

Finding innovative approaches is a numbers game.  We find innovative approaches during our expectation research since it is necessary to look at dozens and often hundreds of examples.

The quality of any test (e.g. usability study or A/B test) is dependent upon the quality of what is being tested.  We provide you with the examples  you need to run great tests.

Discover what’s innovative

Delight users by discovering innnovative UX approaches.

Discover what’s testable

Test better by seeing more things that can be tested.

Your team will discover:

01. What’s Expected

Expectations are determined from past experiences.  Because of this, we can accurately predict what users are expecting by analyzing the most common occurence of each variable (e.g. element location).

02. What’s Innovative

Finding innovative approaches is a numbers game.  We find innovative approaches during our expectation research since it is necessary to look at dozens and often hundreds of examples.

03. What’s Testable

The quality of any usability study or A/B test is dependent upon the quality of what is being tested.  We provide you with the examples you need to run great tests.

Show reasoning behind UX decisions.

Don’t stress when people ask you why you made certain user experience decisions.  We make it easy for you to show supportive data and research.

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Be less wrong.

We provide you with all of the data and research you need to make great digital experience decisions.  Your user experience team should feel like the smartest group in the world.

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Get the research

your team needs to

Dominate with Design

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